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Content Marketing in 2016

Dec 16, 2015 by Content Marketing Sydney / in Content Marketing

With only two weeks until the new year, we’ll be looking at what you should focus on to make the most out of your content marketing strategy in 2016.

Content Marketing - The Balancing Act

The Balancing Act

Aug 17, 2015 by Content Marketing Sydney / in Content Marketing

As part of your Content Strategy and Content Marketing, you need the right balance of digital content. This balance is an important component to the success of your online marketing strategy. There needs to be a mixture of original content, industry-relevant content and calls-to-action to create a perfect cocktail.

Why is Content King?

Why is Content King?

Aug 05, 2015 by Content Marketing Sydney / in Content Marketing

Content is king. It’s now a cliche catchphrase that is overused on every content marketing site (we’re also guilty of this!).

However, there is a massive truth to this. Content IS king, and it’s something that has lasted pre and post internet. The phrase ‘content is king’ was first coined in the 1970’s, however was largely popularised in the 1990’s with the rise of the internet.

What is Content Marketing?

Part III: What is Content Marketing?

Jun 17, 2015 by Content Marketing Sydney / in Content Marketing

In our previous posts, we’ve looked at how content strategy and content auditing tie in together to improve upon what you’re delivering to your readers and clients online. If content strategy is planning, content auditing is quality assurance, then Content marketing is the execution, delivery, maintenance and monitoring of your Content on Search Engines and Social Media.

How to do a content audit on your website?

Part II: How To Do A Content Audit

Jun 17, 2015 by Digital Spot / in Content Marketing

In Part I, we looked at how to formulate a content strategy for your business. In Part II, we’ll be asking the questions:

What is a content audit and how do we do one?

Let’s be honest here, a content audit isn’t the most exciting project to take on board.

Top Posts

Part I: What is Content Strategy?

When building up your web presence, the first and foremost thing you need to do is to strategise. Content strategy is often combined into the same category as content marketing and content auditing, however they are three different entities to tackle.

Blog Checklist for Content Marketing

People often write blogs that don't follow a set of standards of guidelines. It seems as if many content creators write for the sake of writing, which isn't necessarily a bad thing if it's recreational, but if they're publishing for an organisation, it can be very messy. In order to have an effective blog, you must follow a set of rules.

Why Google is A Business' Best Friend

Google has a plethora of tools that many people aren’t aware of. This is usually understandable if you’re an average Google user, but as a business, you lose out on a lot of potential ways to improve your strategy for content marketing.

Here are some essential tools from Google that enables your business to hone in on Search Engine Optimization for your content marketing campaign.

9 Rules for #HashTagging your social content

I often see posts thats make no sense or are bombarded with irrelevant and random hashtags. So I though it would be a great idea to share some of my experiences about how you can best use hashtags.

Content Marketing in 2016

With only two weeks until the new year, we’ll be looking at what you should focus on to make the most out of your content marketing strategy in 2016.

Do you have questions or suggestions?

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