Why is Social Media Important?

Aug 17, 2015 by Content Marketing Sydney / in Blog

Businesses don’t seem to realise how valuable social media is in attracting potential clients and followers. There seems to be a misconception that social media platforms are for memes, chatting with friends and following celebrities, and that they are a fad that will die down into obscurity.

Consistency Is Key

Aug 17, 2015 by Content Marketing Sydney / in Blog

Previously we wrote about why Content Is King. Content is the ruler of the kingdom that is your business. If content is king, then that means consistency is key. Consistency is the key to opening up your kingdom for the rest of the world to see.

Content Marketing - The Balancing Act

The Balancing Act

Aug 17, 2015 by Content Marketing Sydney / in Content Marketing

As part of your Content Strategy and Content Marketing, you need the right balance of digital content. This balance is an important component to the success of your online marketing strategy. There needs to be a mixture of original content, industry-relevant content and calls-to-action to create a perfect cocktail.

Why is Content King?

Why is Content King?

Aug 05, 2015 by Content Marketing Sydney / in Content Marketing

Content is king. It’s now a cliche catchphrase that is overused on every content marketing site (we’re also guilty of this!).

However, there is a massive truth to this. Content IS king, and it’s something that has lasted pre and post internet. The phrase ‘content is king’ was first coined in the 1970’s, however was largely popularised in the 1990’s with the rise of the internet.

Why Startups Succeed?

Why Startups Succeed?

Jul 28, 2015 by Content Marketing Sydney / in Blog

Since the Global Financial Crisis, there has been a massive surge in the number of startups. Startups have redefined online businesses, with some growing from a single developer and their laptop, to multibillion dollar valuations.

Top Posts

Part I: What is Content Strategy?

When building up your web presence, the first and foremost thing you need to do is to strategise. Content strategy is often combined into the same category as content marketing and content auditing, however they are three different entities to tackle.

Blog Checklist for Content Marketing

People often write blogs that don't follow a set of standards of guidelines. It seems as if many content creators write for the sake of writing, which isn't necessarily a bad thing if it's recreational, but if they're publishing for an organisation, it can be very messy. In order to have an effective blog, you must follow a set of rules.

Content Marketing in 2016

With only two weeks until the new year, we’ll be looking at what you should focus on to make the most out of your content marketing strategy in 2016.

Why Google is A Business' Best Friend

Google has a plethora of tools that many people aren’t aware of. This is usually understandable if you’re an average Google user, but as a business, you lose out on a lot of potential ways to improve your strategy for content marketing.

Here are some essential tools from Google that enables your business to hone in on Search Engine Optimization for your content marketing campaign.

9 Rules for #HashTagging your social content

I often see posts thats make no sense or are bombarded with irrelevant and random hashtags. So I though it would be a great idea to share some of my experiences about how you can best use hashtags.

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