Apple’s New Website

Sep 10, 2014 by Content Marketing Sydney / in Design

Today’s technological hot buzz has been on Apple and their new range of product releases. They have taken a very fresh approach to UX & UI with the Apple iPhone and the Apple Watch. While they're fantastic, innovative pieces of technology, I'm more intrigued by their website redesign.

Apple has gone flat, transparent and simpler in their website redesign approach. It's showing more images with the product range & changed the shades of grey a bit. The new apple website seems to be using a bit lighter shade of grey.

I love how Apple is no longer paying attention to the top menu or the main menu, but rather the sub menu, or the so called Explore menu. It's the that little icon that expands and showcases the related items in the category in which you are viewing.

Apple has certainly lifted its brand in the new re-design, however the user experience seems a bit broken from page to page as you navigate. It's almost like the new products have had far more love and attention given to them than the older devices, and for a good reason too.

In some cases, some pages seem like the images may have been rushed, which is quite understandable during the design of the new site and the relaunch. The biggest criticism I have is that I'm quite disappointed in the fact that apple has not done a Mobile Responsive design, especially considering their main product is a mobile phone, and beautifully-designed and user-friendly products is Apple’s core business.

Apple has certainly has always been about simplicity, though the art of simplicity is quite hard to master. In having said that, Apple has by far redefined what design mean, thanks to the design genius like Sir Jonathan Ive, a trendsetter in product design and development.

I think we'll start seeing more sites follow suit to Apple's sleek design concepts, and I'm sure the mobile-friendly issues will be addressed by then.

Leave your comments

Post comment as a guest

Your comments are subjected to administrator's moderation.


  • No comments found

Top Posts

Part I: What is Content Strategy?

When building up your web presence, the first and foremost thing you need to do is to strategise. Content strategy is often combined into the same category as content marketing and content auditing, however they are three different entities to tackle.

Blog Checklist for Content Marketing

People often write blogs that don't follow a set of standards of guidelines. It seems as if many content creators write for the sake of writing, which isn't necessarily a bad thing if it's recreational, but if they're publishing for an organisation, it can be very messy. In order to have an effective blog, you must follow a set of rules.

Content Marketing in 2016

With only two weeks until the new year, we’ll be looking at what you should focus on to make the most out of your content marketing strategy in 2016.

Why Google is A Business' Best Friend

Google has a plethora of tools that many people aren’t aware of. This is usually understandable if you’re an average Google user, but as a business, you lose out on a lot of potential ways to improve your strategy for content marketing.

Here are some essential tools from Google that enables your business to hone in on Search Engine Optimization for your content marketing campaign.

9 Rules for #HashTagging your social content

I often see posts thats make no sense or are bombarded with irrelevant and random hashtags. So I though it would be a great idea to share some of my experiences about how you can best use hashtags.

Do you have questions or suggestions?

Or perhaps would like us to write a blog post on an online topic then:

Email Us