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Apple’s New Website

Sep 10, 2014 by Content Marketing Sydney / in Design

Today’s technological hot buzz has been on Apple and their new range of product releases. They have taken a very fresh approach to UX & UI with the Apple iPhone and the Apple Watch. While they're fantastic, innovative pieces of technology, I'm more intrigued by their website redesign.

Apple has gone flat, transparent and simpler in their website redesign approach. It's showing more images with the product range & changed the shades of grey a bit. The new apple website seems to be using a bit lighter shade of grey.

I love how Apple is no longer paying attention to the top menu or the main menu, but rather the sub menu, or the so called Explore menu. It's the that little icon that expands and showcases the related items in the category in which you are viewing.

Apple has certainly lifted its brand in the new re-design, however the user experience seems a bit broken from page to page as you navigate. It's almost like the new products have had far more love and attention given to them than the older devices, and for a good reason too.

In some cases, some pages seem like the images may have been rushed, which is quite understandable during the design of the new site and the relaunch. The biggest criticism I have is that I'm quite disappointed in the fact that apple has not done a Mobile Responsive design, especially considering their main product is a mobile phone, and beautifully-designed and user-friendly products is Apple’s core business.

Apple has certainly has always been about simplicity, though the art of simplicity is quite hard to master. In having said that, Apple has by far redefined what design mean, thanks to the design genius like Sir Jonathan Ive, a trendsetter in product design and development.

I think we'll start seeing more sites follow suit to Apple's sleek design concepts, and I'm sure the mobile-friendly issues will be addressed by then.

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