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9 Rules for #HashTagging your social content

Jul 25, 2014 by Content Marketing Sydney / in Content Marketing
9 Rules For Social Media Hash Taging

I often see posts thats make no sense or are bombarded with irrelevant and random hashtags. So I though it would be a great idea to share some of my experiences about how you can best use hashtags.

 

When posting online via social media always find out existing or trending hashtags before posting and try to add value to the conversation, so you don't just create random hashtags. If you want to create your own hashtags then make sure you have included other related popular hashtags in the post.

Here are my top 9 tips on Hashtags. #Tags #socailmediatips #marketingtips #hashtag #hashtagabuse.

- Make it memorable. Make sure whatever you are posting online is fun, exciting, surprising and even at times shocking or factual. Don’t repeat yourself too much with the same boring message. Or else you will only be remembered to be ignored.

- Keep it short and simple. Avoid jargon and keep it simple for people to understand. Don’t use too many abbreviations.

- Make sure it is relevant to your topic area. Focus on what or who you are representing. For example I can help someone have a better social media strategy or #SocialMediaStrategy.

- Use the same hashtags in all your related material or marketing efforts. This helps you brand and associates your company with a specific market, such as #onlinemarketing #socialmediamarketing #digitalmarketing.

- Be consistent in your posts and your topics. Try not to go off topic with your posts. This will allow you to become a #SME or Subject Matter Expert.

- Research and include other related hashtags in your content. Don’t just use what you think makes sense. Use online services like hashtags.org.

- Make your hashtags and posts logical and sensible. If you are creating a hashtag make sure you don't leave any spaces or else it will not work. Do not use special characters and avoid the use of slang.

- Don’t just hashtag your #Brand. Apply a rule of 70/20/10, that is 70% of all your content should be self generated, 20% should be high quality industry content related to your work and ONLY 10% of the time you should be selling. Selling also includes asking people to register for or download an ebook, brochure or flyer and advertising a product or promotions.

- Monitor your hashtags. Keep track of your tweets, posts, tags and hashtags. There is no point posting something in the world wide web and having it out there for 10s of millions of people to see, yet you ignore its performance. Set up some tools like @TweetDeck or @HootSuite to help you with managing your social media activities.

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