Part I: What is Content Strategy?

When building up your web presence, the first and foremost thing you need to do is to strategise. Content strategy is often combined into the same category as content marketing and content auditing, however they are three different entities to tackle.

Why Businesses Need Video Marketing

Why businesses Need Video Marketing?

At Digital Spot we regularly produce marketing videos and publish them on websites, YouTube, Vimeo and Social Media sites. Videos are a powerful online tool for businesses to communicate with potential and existing clients to build trust, gain brand awareness and potentially drive up sales. Videos create a more personal interaction between businesses and their clients.

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