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Part I: What is Content Strategy?

When building up your web presence, the first and foremost thing you need to do is to strategise. Content strategy is often combined into the same category as content marketing and content auditing, however they are three different entities to tackle.

Blog Checklist for Content Marketing

People often write blogs that don't follow a set of standards of guidelines. It seems as if many content creators write for the sake of writing, which isn't necessarily a bad thing if it's recreational, but if they're publishing for an organisation, it can be very messy. In order to have an effective blog, you must follow a set of rules.

Why Google is A Business' Best Friend

Google has a plethora of tools that many people aren’t aware of. This is usually understandable if you’re an average Google user, but as a business, you lose out on a lot of potential ways to improve your strategy for content marketing.

Here are some essential tools from Google that enables your business to hone in on Search Engine Optimization for your content marketing campaign.

9 Rules for #HashTagging your social content

I often see posts thats make no sense or are bombarded with irrelevant and random hashtags. So I though it would be a great idea to share some of my experiences about how you can best use hashtags.

Content Marketing in 2016

With only two weeks until the new year, we’ll be looking at what you should focus on to make the most out of your content marketing strategy in 2016.

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