Digital Spot Turns One!

Jun 15, 2015 by Content Marketing Sydney / in Updates

The Digital Spot team would like to thank you for your support over the past year. We are rapidly growing and expanding after our new braiding this time last year.

Our growth would not have been possible if it was not due to our fantastic clients. We would like to thank you all for your continued support.

This year we will be sharing a lot more valuable content with you perhaps content that you could use easily on your business to help you grow from a digital perspective. We hope that we can add more value to your business.

To say thank you, here are ten quick and easy tips you can follow to boost your web presence. Additionally we have done a simple infographic based on below ten item.

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1. Content is King?

When you’re writing content for your website, think about what the sort of information your visitors would find useful, relevant and interesting. Always have a specific reader in mind, which in this case will be potential clients. You want to create enough original content that showcases your brand, your knowledge and passion for the industry, but sharing industry-relevant content is important as well.

2. Balance

Do you have that acquaintance at parties who always tries to sell you things from his own company? It’s the same thing for your web presence. Constantly running call-to-actions can get tiresome for your visitors. You need to provide them with incentive to stay and engage with your call-to-actions. Call-to-actions should only be roughly 10% of what you push out. The other 90% is good content.

3. Keep It Consistent

Good content means very little if it’s no longer relevant, or if it sporadically comes out. By keeping a schedule of times to update the web content and blog, it ensures your visitors will always get fresh information from your site on a weekly or so basis. This establishes a connection between you and visitor, and in time they visit your site for industry updates. Not only this, but the bigger your online footprint is, the higher search engines will rank you.

4. Social Media

Social media is one of the most important tools for any small business. It allows you to promote and advertise yourself for free, but also acts as a way to update potential and current clients on new and exciting things happening in your company. LinkedIn is an extremely valuable tool to use for gaining potential leads and increasing your profile within your industry.

5. Engage with your audience

Simply posting on social media is not enough. Online users are saturated with a wealth of information on the web, so they only engage with content that engages with them. Set yourself apart by consistently posting on social media, as well as replying and commenting to other users. When doing so, keep it friendly, yet professional. People are more relaxed on social media sites, so they will expect you to be the same. This adds a personality to your otherwise faceless online brand.

6. First impressions last

When potential clients first visit your website, how do they respond? Is the design intuitive? Does your colour scheme clash? If your website looks to cluttered, visitors will be put off from exploring the site any further. Keeping it simple and clean won’t distract visitors, and allows them to focus on your content and call-to-actions. Also, if your website takes too long to load this leaves a negative impression.

7. Get Creative

It’s important to expand beyond traditional means of audience engagement with the plethora of online tools in today’s age. There are so many blogs and articles out there that most people are looking for alternative methods of audience engagement. Consider the medium best suited for your company, whether it be a demonstration video, a Q&A podcast, or an e-book.
Note: ALWAYS share this content across your social media channels to divert traffic flow to your site. If the content is popular consider boosting the posts to attract more people to your content or Page. Ensure your posts are engaging by utilising different content type such as Videos, Images, Illustrations and Audios.

8. Google is your best friend

Search engines are the first stop for most people looking for a service. Google’s new algorithms prioritise mobile-friendly sites. Check out this site to check if your website is mobile-friendly. Tools like Google Analytics are imperative in tracking your website’s traffic. Not only does it tell you how many visitors there are, you can also find out where they are and who they are. No two people think the same, so it’s important you understand your audience’s online interaction patterns so you know how you can best deliver your services. Get to know your industry and users through the use of Google Trends to see how people are searching and what is trending where. Google My Business is a very powerful tool when it comes to local search, so make sure you have a 100% complete profile and ask you clients to review your products and services on Google My Business as its shows up on Google Maps as well as search results.

9. What makes you stand out?

Rather than focusing on the common factors between you and your competitors, pick something that sets yourself apart. Chances are there may be a competitor site out there with a similar name, or a similar website interface, or a similar logo. For the average user, most companies are a blur of the same thing. Fixate on a specific aspect of your company, whether it be a slogan, a specific colour etc. If you offer a product that your competitors don’t, e.g. free shipping, emphasise this difference on your site.

10. Research, Research, Research

Always keep an eye out for the competition. Search for keywords related to your business on Google, and see how you’re doing in comparison to your competitors. See how they’re creating their own brand awareness and learn from them. Also, keep well-informed on new software and services available so you have an idea of the tools at your disposal to maximise your online presence.

If you’d like further information or assistance please feel free to contact us you can call 02 9657 4861, email [email protected].

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